TV Rights

Sponsors and advertisers require comprehensive, integrated sports properties with strong customer segment interests sustained by high quality television production and global distribution.

Television is a critical ingredient of any sports marketing program. Without high quality television coverage, the success of a sport’s marketing program, and ultimately, the success of a sport, is in jeopardy. Sponsors are competing for brand and corporate awareness in an increasingly fragmented and saturated television marketplace. This dilutes the impact of exposure to such an extent that effectiveness of advertising which is not linked to a specific televised event becomes increasingly questionable. Sponsorships must be created as integrated, exclusive media propositions. This will allow the promotional and brand and communication value to be fine-tuned through continuous enhancing and unifying on-site brand/corporate exposure with the televised broadcast of an event.

Centrex Sports works with sports bodies to design creative integrated media programs, and maximize broadcast revenues through the sales of rights, designing time-buy and barter programs, PPV events, and on-line streaming.

Key executives of Centrex Sports have years of experience in the sales of broadcast rights including PPV, time-buys and barter and have represented the following global properties:

• FIFA
• UEFA
• ATP
• IAAF
• ITF
• CART
• FINA
• FIBA